What Separates WHIMZEES® from
the Rest of the pack


Fighting bacteria every day
promotes overall health


WHIMZEES® reduces more
plaque than the leading treat*


WHIMZEES® offer more cleaning time than
the leading treat*

  • Vegetarian Vegetarian
  • Grain & Gluten Free Grain & Gluten Free * Rice Bone contains grain.
  • All Natural All Natural
  • Easily Digestible Easily Digestible
  • Freshens Breath Freshens Breath
  • VOHC seal WHIMZEES® brushzees® have received the Veterinary Oral Health Council (VOHC®) seal of acceptance for tartar and plaque reduction.

About Us

Our Story

Established in 2013 in the Netherlands, WHIMZEES® was created with one thing in mind: to deliver the highest quality of products for pets. Still proudly located within the Netherlands in a sustainable factory,

WHIMZEES® brings a passion and commitment to developing the most effective, all-natural dental treats for your dog.

Made with only six primary ingredients, WHIMZEES® contain no artificial ingredients, flavors or additives and come in a variety of fun, hardworking shapes that dogs love.

Our Values

WHIMZEES is proud to be a part of the Wellness Family, where we are committed to your pet’s overall wellbeing, from tooth to tail. We started the Wellness Foundation to ensure that every pet on the planet is born, bred and raised with love. We not only promote pet adoption; we actively support ethical breeding practices that aren’t driven by profit.

We will continue our efforts wholeheartedly until our mission is met. Because pet-advocacy is at the heart of all we do.

The Proof Is In The Product

WHIMZEES® Toothbrush is a scientifically proven dental treat.

Through the completion of independent kennel studies, WHIMZEES® Toothbrush has been proven to significantly reduce the formation of plaque and tartar and have subsequently received the Veterinary Oral Health Council (VOHC®) seal of acceptance for tartar and plaque reduction.

Who is the VOHC?

The VOHC exists to recognize products that meet pre-set standards of plaque and calculus (tartar) reduction in dogs and cats. Products are awarded the VOHC Seal of Acceptance following review of data from trials conducted according to VOHC protocols.

The VOHC does not test products itself. The VOHC Seal is displayed on products that have been awarded the seal. Regular use of products carrying the VOHC seal will reduce the severity of periodontal disease in pets.

*Based on studies of comparable products conducted by an independent kennel (’17-’19).

Treating Our World With Care The Sustainable Treat

When you choose WHIMZEES®, know that you’re doing more than giving your dog the best dental care. You’re also buying from a company that cares for the planet. Located in The Netherlands, we’ve been reducing our energy output and waste for more than a decade.

Other forward-looking steps we’re taking include:


Minimising our impact

We leverage machinery and manufacturing techniques that use 40% less energy and enable 90% of our waste to be composted


Reusing energy

By re-using the heat generated from our production facilities to help power our material processing, we prevent wasted energy being released into the environment


Sourcing Locally

Sourcing much of our raw materials locally reduces waste by as much as 90% through composting (the remaining 10% gets recycled)


Reducing our footprint

Zero water waste, exclusive use of environmentally friendly refrigerators and LED lighting and minimising noise and air pollution emitted from our factory